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When you are in front of prospects, you preach how no one offers better solutions than your company. You give prospects soliloquies on why they should leave their current supplier and buy your firm’s products or services. During sales meetings, the salespeople rally around being the industry leader.

I applaud the passion in those words. But one action that executives take seems contradictory to the “we are the best” perception. In most companies, when it comes time to recruit salespeople, where do they go to find them? To the competition!

If your company is the best, why do you want their people?

When I ask executives about the reasons for pursuing this sales hiring strategy, I hear statements like, “No sales onboarding is needed because they already know how to sell in our industry,” or “Since they were successful with our competitor, success with us is guaranteed.” Some even believe that a new recruit will bring a bunch of clients with them.

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Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning,  best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.