Provide your sales team with guidance and structure so they successfully leverage social media tools to extend your marketing dollar.
Today’s topic is social media policy. Social media is a fantastic tool for building your brand. And, many companies are encouraging their sales people to leverage these tools to drive visibility in the marketplace. Yet, before you encourage your sales team to use these tools, make sure you have a social media policy in place that lays out the rules of engagement. Be sure to address things like how to behave in online groups with respect to commentary, information posting, and ethics.
Social media is very new and everyone is still figuring out this medium. Just yesterday, I saw a post from a friend complaining about the number of hours they had worked that day and named the employer. I’m sure no malice was intended, but this post did nothing to enhance the corporate brand.
Provide your sales team with the guidance they need to successfully use social media to expand your marketing dollar. Never forget, the same tools that can build your brand can just as easily destroy it.
See you next time on the Sales Management Minute.
Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning, best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.