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Your Sales Job Ad: Turn On or Turn Off

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Your sales job ad is intended to drive sales candidates to your company. Maybe it’s sending them away. Listen to this episode to learn how to attract sales talent.

You’ve probably heard me talk about how sales compensation plans double as a job description. However, a job description is not also a synonym for a job ad. Yet, many treat them as if they are. Job descriptions are designed for the specific purpose of framing the role. Truth be told, it’s an HR tool.

Your job ads are supposed to attract sales talent to your company. Hmmm…Does this sound like another function in your company? Marketing! Your job ad should market the opportunity that you have for prospective sales candidates.

I always chuckle when I see job ads that include “other duties as assigned” as a benefit… a dead giveaway that they are using the wrong tool for the job. And, since this is marketing, why not consult with your company’s marketing executive for their input in writing and designing the promotional piece? Promoting your product creates a perception for your corporate brand and so does sales job ad.
See you next time on the Sales Management Minute.

Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning,  best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.