The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them flesh-out ways to win more deals at the prices they want. Lee challenged our members to think differently about how they sell and engage buyers. I highly recommend Lee and his sales differentiation program.Fred Diamond, Executive Director, Institute for Excellence in Sales
As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.Blake Scott, President, Scott Environmental Services
We had Sales Architects deliver its sales differentiation program as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to experienced sales veteran…and they all loved the program. The sales differentiation guide that was produced from this session is being used to reinforce the strategy and teach our newly-hired salespeople how to position our differentiators with prospects. It’s been a few months since the program was conducted and our sales pipeline has never been stronger. This may have been our first engagement with Sales Architects, but it will not be our last.Brian Graff, Chief Marketing Officer, Dynamic Fitness
As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.William Uecker, Co-Founder, Vista Vapors
After seeing Lee Salz present at a conference on sales differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with prospects who say they are happy by leveraging sales differentiation is brilliant! We are excited to continue on our sales differentiation journey and implement this methodology in our firm. I highly recommend this program!- Laura Dale Pedersen, CEO/President, A. R. Mazzotta Employment Specialists
When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of interviews with us and taught us his “15 Sales Compensation Design Principles.” He took the time to understand where we were, where we are trying to go, and developed a compensation strategy that we are excited to implement. We look forward to working with Sales Architects on other sales force development initiatives.- Chris Tanner, Chief Operating Officer/Partner, Rose Paving LLC
Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the stories Lee shared to teach sales differentiation concepts. He captivates audiences with his presence and sense of humor while providing great content. Roy Fazio, Chairman, ASG group
We had Lee Salz conduct his 'Differentiators' workshop at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a unique way. My team loved this session and really embraced his methodology!Ann Losiewski, Director of Enterprise Sales, Hire Right
We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.Larry Reeves, Chief Operating Officer, American Association of Inside Sales Professionals
The role of salespeople in my company is to knock the current provider out of the account. Sales Architects helped us really understand what makes us unique and taught our salespeople an effective strategy to position differentiators with buyers. Lee helped us uncover ways to get prospects to buy from us and these techniques work!Mike Moroz, President/CEO, Walters Recycling and Refuse, Inc.
When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. He provided a clear sales roadmap that I can implement in my company.Marc Fowler, President, Bullseye Media
Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.Peter Dircks, Director of Marketing, Hearth & Home Technologies
We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.Marc Maloy, SVP of Worldwide Sales, HireRight
I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues in the future.Ron Anderson, President/CEO, Anderson Systems Integration
Lee’s Adapt & Thrive presentation will resonate with sales people regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!Dick Reynolds, Sales and Distribution Manager, Flexco
We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.Rick Olson, Chief Executive Officer, KRM Information Services
Thanks for speaking at the Dymo Mimio global sales kickoff. We found your Adapt & Thrive! keynote speech to be stimulating, motivating and full of good sense.Laurence Huntley, General Manager, Dymo Mimio, A Newell Rubbermaid Company
Sales & Marketing Management was extremely fortunate to have someone of Lee Salz's standing in its corner. A longtime columnist for SMM, as well as a member of its Editorial Advisory Board, his monthly Sales Architects installments demonstrated exactly why he's considered a sales management thought leader.Jeremy Cohen, Managing Editor, Sales and Marketing Management Magazine
Lee was instrumental in helping us develop a detailed profile for our ideal salesperson, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.Mike Moroz, President, Archway
By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.Susan Savage, CEO and Majority Owner, Sacramento River Cats
Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of an ideal sales person and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.Megan Effertz, Director of Marketing, Archway
Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.Alan Ledford, President, Sacramento River Cats
Lee's understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.Ken Mallette, Vice President, Witt Associates, a Global Options Company
Lee Salz is one of the true sales management thought leaders today. His expertise, energy, and down-to-earth communication style give him the unique ability to help sales organizations reach new levels of performance and excellence.Jeb Blount, Founder and CEO of SalesGravy.com
I wish I had Lee's guidance when I started my sales career 27 years ago. It removes chance from the buying process and replaces them with a specific, almost scientific business plan.Victor Benoun, President, The Mortgage Source, Inc.
I’ve never met someone who positions a sales person for success more effectively than Lee Salz.Andrew Macdonald, Group President, First Advantage Corporation
Lee Salz is a sales leader that people follow. I've done business with Lee and his associates in the past, and the people that worked for Lee would jump off a bridge for him.Todd Bridges, President, Bridges & Associates
In the crowded field of sales experts, Lee stands out because he doesn't just write about it, he actually did it, and with great results.Bruce Berg, President, Berg Consulting Group
I have personally seen Lee take average performing sales organizations and turn them into top performers over and over again.Andy Miller, President, Sales Management Guru
All sales people can improve their performance by using Lee's sales architecture strategy.Edward Groark, former President, IKON Office Solutions, Technology Services
Lee was able to impart his sales techniques on his staff and there were measurable, positive sales results.Daryl Hancock, Corporate Account Manager, Microsoft Corporation
Lee is a great coach and mentor. His teachings stick so sales people and sales managers can reproduce desired results over and over again which translates into serious, sustainable bottom line performance improvement.Deborah Hoffmann, President, The Solutions Group
Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day out!
If you want to unclog the bottom of your sales funnel, Lee can help you do it!C. Kevin Miller, Midwest Territory Manager, OraSure Technologies, Inc.
Lee presents sales managers with a toolkit that will greatly enhance their chances for success.Orrin Broberg, President, Employee Continuum
Lee has an uncanny ability for untapping the salesperson within.Chandrasekhar Valluri, Assistant Professor, St. Mary's University of Minnesota
Under Lee’s guidance and support as a sales manager; my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.Maria Maika Damjan, Business Development Manager, EDS
Lee truly helps sales people grab control of their success…Robyn M. Sachs, President & CEO, RMR& Associates, Inc.
Sales Architects® helps its clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives
Using our proprietary sales architecture® methodology, we help our clients migrate from being “people-based” to “process-based” resulting in explosive, profitable growth.
Sales Architects is a non-traditional business consulting firm. We specialize in sales, marketing, and sales management with the fundamental goal of helping our clients adapt and thrive in the ever-changing world of business. The way we do that is by rolling up our sleeves and working side-by-side with our clients to ensure goals are met. Our clients feel that we are part of their team because we are. No fluff stuff here! When clients contract with us, they expect success and so do we. Nothing less is acceptable
It’s the revolving door on sales teams. Executives hire what they believe to be great salespeople, but the results never come – and the salespeople are let go. This perpetual cycle eradicates profits, makes revenue targets pipe dreams, and has sales leaders pulling out their hair in frustration.
Despite these issues, executives continue to try to “hire great salespeople.” That three-word expression is exactly what Hire Right, Higher Profits is all about. Sales management strategist, Lee Salz begins the book by challenging readers with the $25,000 Revenue Test which most executives fail. Then, he hits readers between the eyes with the statement “there are no great salespeople” and offers proof of it! He also cautions those executives – who view the competition as their primary sales talent source – of its risks.
Before sharing what you do, take a moment to think about the person with whom you are about to share it.
Look for ways to differentiate yourself through your selling strategy.
The salespeople who insatiably search for ways to differentiate themselves are the ones winning all of the deals while the rest say they lost due to price.
These questions provide tremendous insight that cause you to revisit your ideal client profile, your elevator pitch, your prospect pursuit strategy, and the conversations you are having with buyers.
Once you’ve determined that a compensation plan is necessary, care and planning is needed to ensure the laws of unintended consequences doesn’t take over.
A detailed profile helps your salespeople avoid wasting countless hours chasing deals that will never come to be.