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Experts In Building High-Performance Salesforces

Sales Architects® helps its clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives

Using our proprietary sales architecture® methodology, we help our clients migrate from being “people-based” to “process-based” resulting in explosive, profitable growth.


Sales Architects is a non-traditional business consulting firm. We specialize in sales, marketing, and sales management with the fundamental goal of helping our clients adapt and thrive in the ever-changing world of business. The way we do that is by rolling up our sleeves and working side-by-side with our clients to ensure goals are met. Our clients feel that we are part of their team because we are. No fluff stuff here! When clients contract with us, they expect success and so do we. Nothing less is acceptable

Indicators That Sales Architects Can Help You…

  • Sales opportunities languish in the pipeline and rarely come to closure.
  • Winning business is a one-time occurrence, not repetitive events.
  • Sales pipelines are sales pipedreams.
  • Every sales opportunity comes down to a price war… and you lose even when you win.
  • Your quest is to hire great salespeople, rather than the right ones with the potential to be great on your sales team.
  • It takes forever to determine if your new salesperson is going to be successful
  • The sales compensation plan isn’t yielding the desired results.
  • You have plenty of sales activity data, but not decisional metrics to drive revenue.

Hire Right, Higher Profits


The Executive's Guide to Building a World-Class Sales Force

by Lee. B. Salz

It’s the revolving door on sales teams. Executives hire what they believe to be great salespeople, but the results never come – and the salespeople are let go. This perpetual cycle eradicates profits, makes revenue targets pipe dreams, and has sales leaders pulling out their hair in frustration.

Despite these issues, executives continue to try to “hire great salespeople.” That three-word expression is exactly what Hire Right, Higher Profits is all about. Sales management strategist, Lee Salz begins the book by challenging readers with the $25,000 Revenue Test which most executives fail. Then, he hits readers between the eyes with the statement “there are no great salespeople” and offers proof of it! He also cautions those executives – who view the competition as their primary sales talent source – of its risks.

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Thought Leadership

‘​Biggest’ doesn’t necessarily mean ‘best’ when it comes to sales differentiation

Size may, or may not, matter to a buyer. It is up to the salesperson to position why size matters.

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9 ways to differentiate yourself through your selling approach

How you sell can differentiate you from the competition

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The science of setting successful sales quotas

Having the right quota-setting strategy can give your salespeople and sales managers the motivation needed to achieve the company’s revenue target.

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Are salespeople overthinking sales differentiation?

“What makes us unique?” That’s the big question salespeople ask of their management teams and themselves, but uniqueness is not a requirement for an effective sales differentiation strategy.

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How to engage buyers who say they’re happy with their supplier

Over 90 percent of buyers say they are happy with their current supplier when first contacted by a salesperson. In this situation, it’s not what salespeople say, but rather what they ask, that makes them stand out from the competition.

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Differentiation requires buying process disruption

Sales differentiation isn’t easy to do. To succeed, you have to disrupt the customer’s buying process.

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The Sales Management Challenge

What Advice Do You Have for A New Sales Manager?

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