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Experts In Building High-Performance Salesforces

Sales Architects® helps its clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives

Using our proprietary sales architecture® methodology, we help our clients migrate from being “people-based” to “process-based” resulting in explosive, profitable growth.


Sales Architects is a non-traditional business consulting firm. We specialize in sales, marketing, and sales management with the fundamental goal of helping our clients adapt and thrive in the ever-changing world of business. The way we do that is by rolling up our sleeves and working side-by-side with our clients to ensure goals are met. Our clients feel that we are part of their team because we are. No fluff stuff here! When clients contract with us, they expect success and so do we. Nothing less is acceptable

Indicators That Sales Architects Can Help You…

  • Sales opportunities languish in the pipeline and rarely come to closure.
  • Winning business is a one-time occurrence, not repetitive events.
  • Sales pipelines are sales pipedreams.
  • Every sales opportunity comes down to a price war… and you lose even when you win.
  • Your quest is to hire great salespeople, rather than the right ones with the potential to be great on your sales team.
  • It takes forever to determine if your new salesperson is going to be successful
  • The sales compensation plan isn’t yielding the desired results.
  • You have plenty of sales activity data, but not decisional metrics to drive revenue.

Hire Right, Higher Profits


The Executive's Guide to Building a World-Class Sales Force

by Lee. B. Salz

It’s the revolving door on sales teams. Executives hire what they believe to be great salespeople, but the results never come – and the salespeople are let go. This perpetual cycle eradicates profits, makes revenue targets pipe dreams, and has sales leaders pulling out their hair in frustration.

Despite these issues, executives continue to try to “hire great salespeople.” That three-word expression is exactly what Hire Right, Higher Profits is all about. Sales management strategist, Lee Salz begins the book by challenging readers with the $25,000 Revenue Test which most executives fail. Then, he hits readers between the eyes with the statement “there are no great salespeople” and offers proof of it! He also cautions those executives – who view the competition as their primary sales talent source – of its risks.

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Thought Leadership

Differentiation requires buying process disruption

Sales differentiation isn’t easy to do. To succeed, you have to disrupt the customer’s buying process.

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7 keys to using references to differentiate yourself with a buyer

The request for references is a standard part of the buyer decision-making process. However, few salespeople use the reference stage as one final time to differentiate themselves and stand out from the competition.

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When buyers can’t justify your price, whose fault is it?

It’s smart to differentiate yourself from the competition. But being defensive about your price is a sure-fire way to turn buyers off.

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Differentiation is a moment in time, not a permanent state

When is the last time you reviewed your differentiation strategy to make sure it truly positions you as unique — and aligns with your buyers’ needs?

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Love your sales process, like your salespeople

High performance sales forces have their foundation in a well-defined sales process. Take the necessary steps to solidify the foundation of your sales team.

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CEOs enjoy eating steak but don’t want to know a cow died

Many business executives aren’t ready for the changes needed for the results desired.

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The Sales Management Challenge

When Making A First Hire, Should It Be A Salesperson or Sales Manager?

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