Imagine a company has developed a cordless hose product that uses Bluetooth technology. You hold the nozzle in your hand and it sprays water wherever you point it without being connected to a spigot.
It’s completely wireless (hoseless)! According to the satirical newspaper The Onion, Home Depot has just released this exact product.
I laughed when I first saw the picture of the man holding the cordless hose, but then it got me to thinking about how salespeople would approach the sale of this new product.
Author: Lee B. Salz
Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning, best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.