Some are reading this column with arms folded and skeptical about my claim to have identified the two most powerful words in sales. Others are eager to learn these two words believing that I’ve found a new formula for water.
These are two words that, if mastered, I guarantee will take your sales career to new heights. You’ll earn more than you ever have before. Your bond with clients will be tighter.
As powerful as these words are, they are not words that are ever to be spoken to a buyer. Yet, they will change your entire sales game.
AUTHOR: LEE B. SALZ
Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning, best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.