Raving Fans

See Lee in Action

Sales Management Strategist, Lee B. Salz energizes and educates audiences both in-person and virtually. His content resonates with salespeople, sales managers, and executives because it is based on proven concepts and is immediately actionable. During his programs, he shares captivating, stories to teach important business strategies that help you win more deals at the prices you want. Audiences laugh while they learn.

As Seen In

Keynote Slider


Virtual ‘Tonight Show’

Format : Virtual Type : Keynote

You recognize that your salespeople need to be energized with new ideas to help them sell, but are limited to a virtual environment. I’m sure your salespeople, like most of us, suffer from Zoom fatigue the result of watching countless virtual presentations which are nothing more than narrated PowerPoints. They want something different for a virtual keynote talk. They want to be entertained and engaged while they learn. And that’s exactly what our Virtual ‘Tonight Show‘ keynote program provides.

The Virtual ‘Tonight Show’ is an interview-style presentation whereby you interview me on sales and/or sales management topics that are of interest to your team. I present hard-hitting, actionable content that they can immediately put into practice.

What your salespeople will find refreshing is that there are no slides for this talk. All they see is the interviewer and me talking about a wide array of sales and/or sales management topics. Nothing dry in this conversation…they’ll laugh while they learn!

After the interview, we open the floor for your team (the audience) to ask questions about what was discussed. This program is tailored to each client and is available in 30-minute, 60-minute, and 90-minute formats.

This program is a great way to energize your salespeople while they learn new ideas in a virtual environment.


Knock-Out the Competition!
Sales Differentiation Strategy Development Program

Format : In Person Or Virtual Type : Workshop

Why should a prospect buy from you? If you can’t quickly and clearly answer that question with substance, you are either losing to the competition or dropping your prices to win the deals. Both of those are awful outcomes and don’t need to happen.

Based on Lee’s bestselling book “Hire Right, Higher Profits,” The “Knock-Out the Competition! – Sales Differentiation Strategy Development Program” (available in-person and virtually) is a collaborative workshop program that helps you identify your meaningful differentiators and develop compelling ways to communicate them with prospects.

You may be super-passionate about the reasons to buy from you. But if you can’t arouse that same passion in the person on the other side of the desk, the only conversation you are going to have is…price.

We document the entire workshop program, produce your Sales Differentiation Playbook, and guide you through implementation of the Playbook with your salesforce.


Building a World-Class Sales Force

Format : In Person Or Virtual Type : Keynote

Business executives and sales leaders share the same dream. “Hire a rainmaker, put my feet on the desk, and let the revenue roll in!” While this dream rarely comes true, it doesn’t stop executives from continuing to chase it. This flawed dream leads to nightmares of missed revenue targets, revolving doors on sales teams, and executives pulling out their hair in frustration.

The “Building a World-Class Sales Force” keynote talk (available in-person and virtually) helps companies stop chasing rainbows and start building high-performance sales forces. In this fun and educational program, Lee introduces the concept of “revenue investment” – a true description of the dollars associated with adding salespeople to your team.

He teaches you how to make informed revenue investment decisions when hiring salespeople, protect the investment and receive a fast, high return on it through sales onboarding, and use sales compensation as a lever to drive revenue investment performance.

By the end of this program, you will have an actionable approach to transform your sales organization leading to top and bottom-line results.

Peak performing companies don’t hire salespeople. They make investments in revenue.


Removing Deal Obstacles Strategy Development Program

Format : In Person Or Virtual Type : Workshop

No sales process is perfect. If it were, every prospect your salespeople pursue would become a client. Call them what you want: objections, concerns or stalls… these are the obstacles salespeople encounter during their pursuit of deals. If these sales barriers are not handled properly, they can become deal killers.

Many companies have not formalized their strategy to remove deal obstacles. They leave it to their salespeople to (hopefully) figure out which leaves them vulnerable to missed opportunities and lost deals.

Our Deal Obstacles Resolution workshop program turns this sales weakness into your competitive strengths. During this program, every deal obstacle that occurs during every phase of the sales process is identified. For each one, a strategy is developed through brainshare sessions conducted with your team based on your best practices.

The entire strategy development program is documented, and we produce your Deal Obstacles Resolution Guide to help your existing salespeople develop mastery and assist your new salespeople learn the strategies during onboarding.

This tool removes sales barriers and helps salespeople win more deals at the prices you want.


What Salespeople Can (And Should)
Do Right Now

Format : Virtual Type : Keynote

We are living through challenging times right now. Everyone is affected whether it be medically, financially or both. We all have more questions than answers with everyone wondering what to do to keep their businesses healthy.

While salespeople aren’t first responders, they do represent the front line of the business. During this difficult time, we need them to rise to the occasion.

How do we shift their mindset? What tasks should they be doing now?

These are two big questions executives are asking themselves right now. Salespeople need help shifting their mindset to one that is ready to take action now. They also need guidance to know what to do to help your business today and tomorrow.

During this program, Lee Salz shares perspectives to help salespeople shake-off the funk and feel motivated again. Most importantly, he provides salespeople with six critical action tasks to take-on now.


Win More Deals at the Prices You Want!

Format : In Person Or Virtual Type : Keynote

“If we don’t drop our price, we will lose the deal.”

That’s the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin–oftentimes unnecessarily.

The competition for deals has never been more fierce. Yet, you still expect your salespeople to not just win deals, but win them at the prices you want. To do that, they need cutting-edge strategies that help them differentiate what they sell and how they sell it.

Based on the award-winning, best-selling book “Sales Differentiation,” Lee Salz presents strategies and techniques to help salespeople differentiate both what they sell and how they sell. Available in both 60-minute and 90-minute versions, this program arms your salespeople with the tools they need to win more deals at the prices you want.

This energetic, entertaining presentation provides actionable information that attendees can immediately put into practice. They’ll laugh while they learn!


Discovery Strategy Development Program

Format : In Person Or Virtual Type : Workshop

“My salespeople can’t close!” When salespeople are unsuccessful winning deals, the issue is believed to be in the closing phase of the sales process. However, “closing” is merely a symptom of the real problem which traces back to the discovery phase.

Think about this… If all your salespeople told you they just had a great discovery meeting, what would you know for certain happened during the meeting? For most executives, that question leaves them silent because they have never prescribed the handling of this critical phase of the sales process. Leaving discovery to chance leads to low closing rates, inconsistent differentiation and positioning of your products, and having to drop prices to win deals.

Our Discovery Strategy Development Program results in a prescribed approach for discovery. Delivered in a workshop format, we conduct brainshare sessions with your team to identify best practices amongst your team. We then turn those into process for all of your salespeople to leverage.

Sure. You could buy an off-the-shelf sales program, but those never fit exactly right in the organization and are rebuffed by salespeople. Because your salespeople are involved in this strategy development initiative, they embrace your methodology because its theirs (and yours).

Based on the workshop content, we produce your Discovery Playbook to help your salespeople master the new strategies and for use when onboarding new salespeople. This is the tool your salespeople need to win more deals at the prices you want.

Outcomes you can expect from this program include:

1. Deal closing rates increase as your salespeople will have a prescriptive approach for the discovery phase of the process.

2. Sales cycles will be reduced because your salespeople will have the tools to keep their deals energized.

3. Your salespeople will be better prepared for discovery meetings and have a clear plan to conduct them.

4. Your salespeople will create more engagement with Decision Influencers and acquire more detailed information during discovery.