How Do You Motivate A Downtrodden Sales Team?

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The last few years have been tough…not just on corporate financials, but for your salespeople too. As revenue has been off, their income has suffered with small commission checks.

It’s so tough right now that some salespeople have cried while in your office about their financial situations. As you look at their faces, you don’t see the fire that was once in them. They look defeated before the day even begins. At the water cooler, they commiserate with one another about the economy, the competition and how frustrated they are.

Yet, you are the captain of this sales ship. While you are sympathetic to their issues, you need to change course or everyone sinks…including you!

What is your approach to get sales morale where it needs to be for the sales team to perform as needed?

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