jquery
waitforimages
prettyembed
fitvids
anything-popup-js
contact-form-7
tp-tools
revmin
scroll-back-to-top
wonderplugin-carousel-skins-script
wonderplugin-carousel-script
woocommerce
wc-cart-fragments
comment-reply
jquery-masonry
twentythirteen-script
jquery_jcarousel_min
jcarousel_responsive

If You Lower Prices For New Clients, Do You Offer It To Existing Ones?

Views: 8867

When your company’s product first launched, the market was wide-open and you were able to sell at a high price point. Over the years, the market has become commoditized as several competitors entered the scene. The competition has slashed pricing to gain market share.

To even have a chance to win new accounts, you are selling at 30% lower price point than you were before.  However, you still have many long-term clients buying at the original price structure.

Do you contact current clients and reduce their pricing to align with new ones? If so, how do you deal with the revenue (and probably profit) losses?

Do you keep your fingers crossed, hope they won’t notice and leave their price as it is? If so, what do you do when they notify you that they are leaving for a lower price elsewhere?