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We Are Losing Money On This! Sales Expressions That Cause Mistrust

Views: 3840

Every time I buy a car, the salespeople say that they are losing money on it. It is their way of trying to make us feel like we are getting a great deal and stop the negotiation process.

Does anyone really believe that the dealership loses money on every car that leaves the lot? Of course, they don’t – but that doesn’t stop salespeople from reciting that tired mantra.

What else do salespeople say, with the intent of building trust, but rather turn prospects off?