If you have customers, trouble lies ahead…
Today, we are going to talk about your customers. Gosh, I hope you don’t have any customers. I assure you that I don’t have any customers. Yet, I don’t live in a refrigerator box. Take a moment and look up the word “customer” in Webster’s… A customer is someone who buys a good or service. That’s it…nothing more, nothing less.
What you should be striving for is clients. A client is defined as one who is under the protection of another. I’m proud to say that I have no customers…just clients. Think about what you provide to those with whom you do business.
If you truly have customers, the relationship is founded on price and you’re always vulnerable.
If you have clients, there is a broader, deeper relationship…trust.
So, here’s a disconnect. You get ticked when you are called vendor. How dare they! Don’t they see value in what we do? Think about that the next time you call them customer.
AUTHOR: LEE B. SALZ
Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning, best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.