Sales managers plan to put on a sales meeting their team will love, but find their people resent the meeting. Listen to this episode to learn the often-missed ingredient when creating a sales meeting agenda.
Sales managers work so hard developing their agenda for the sales meeting. They truly want this to be a great meeting for their team. Yet, many miss a key ingredient to making their sales meeting a success…getting input from their sales team on the agenda.
Some try to get inside the minds of salespeople and guess what they would like to get out of the meeting. Oftentimes, they guess wrong. There’s no reason to guess. Ask them! You’ll be amazed at the points you score with your team when you ask for their input.
While the sales meeting is a necessity for the success of your salespeople, they still resent being pulled from the field for YOUR agenda. If you take the step of asking a simple question of them, you will find they look forward to the meeting….
“For this to be a great use of your time, what would you like to ensure we cover during this sales meeting?”
Does this sound familiar? Sounds like the approach you coach your salespeople on with client meetings. Same concept! When you develop your sales meeting agenda, be sure it includes both what you need to cover and what the team wants addressed…and your team will love it!
See you next time on the Sales Management Minute.
AUTHOR: LEE B. SALZ
Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning, best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.