You’ve hired the sales candidate you want, but do you pay any mind to those you didn’t? You better! Listen to this episode to learn why.
You may be thinking… “Who cares? I hired the one I wanted. Why should I care about the ten that I didn’t hire?”
Here’s why…The sales candidate evaluation process is an extension of your corporate brand. People come away with an impression of your company during this experience. If it is not a favorable one, it could negatively impact the brand.
If your company offers products and services to the general public, while you may not want to hire the person, you still want them to buy from you. If the interview experience was poor, guess who just lost a customer?
Another reason you should care about these ten is that, while you didn’t hire them, someone else will. Perhaps, that someone is your strategic partner or even your client.
Remember the old commercial… “And he told two friends, and so on, and so on.” That one bad experience can tarnish your brand with many other people. Take the time to develop a candidate exit program where you plan how to handle those candidates you don’t want to hire. It doesn’t take long to create the plan, but it takes forever to change a bad impression.
See you next time on the Sales Management Minute.
AUTHOR: LEE B. SALZ
Lee B. Salz is a leading sales management strategist specializing in helping companies build scalable, high-performance sales organizations through hiring the right salespeople, effectively onboarding them, and aligning their sales activities with business objectives through process, metrics and compensation. He is the Founder and CEO of Sales Architects, Business Expert Webinars and The Revenue Accelerator. Lee has authored several books including award-winning, best-seller “Hire Right, Higher Profits.” He is a results-driven sales management consultant and a passionate, dynamic speaker . Lee can be reached at lsalz@SalesArchitects.net or 763.416.4321.