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Stop Speaking for Free!

leeThe right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret “free speech” as a mandate to give away their specialized expertise for free, with exposure as their only compensation. And, exposure doesn’t pay the bills. Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!

As corporate profits have been squeezed, business executives have slashed their training budgets. Yet, study after study reveals that both growth and profitability are directly tied to the investment made in employee development. Webinars position you to effectively solve this problem for your clients. Watch the story on ABC News – Minneapolis, which includes an interview with Lee Salz that brings this opportunity front and center. While the economy may be challenged, webinars present you with an incredible opportunity for you to leverage! This book teaches you everything you need to know to make money with webinars.

You will discover:

  • The fine line between free and for-fee webinars
  • Three criteria to guide you in the selection of your most saleable content … what people will readily pay to learn from you
  • Three types of prospective registrants … how to engage each of them effectively and at the right time
  • A specialized copywriting methodology designed to drive registrations for attendee-funded webinars
  • Free and low-cost marketing strategies to creatively reach your prospects … beyond your database
  • Due diligence guidelines that help you choose the right webinar back-office company for your needs
  • Presentation design techniques that captivate your virtual audience

And much, much more…

If you have been intrigued by webinars, but don’t know how to use them to generate income, Stop Speaking for Free! is for you! This is the first (and only) book focused exclusively on attendee-funded webinars. The time has come for you to get paid for your expertise. Learn the secrets to success now!

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