When the dreaded price issue arises, as the buyer tells a salesperson that his price is higher than the competitor’s, the issue isn’t price.
Experience can only add value if, and only if, expertise was developed.
Learn the secrets to navigating buyer stalls and roadblocks.
Before sharing what you do, take a moment to think about the person with whom you are about to share it.
Look for ways to differentiate yourself through your selling strategy.
The salespeople who insatiably search for ways to differentiate themselves are the ones winning all of the deals while the rest say they lost due to price.
These questions provide tremendous insight that cause you to revisit your ideal client profile, your elevator pitch, your prospect pursuit strategy, and the conversations you are having with buyers.
Once you’ve determined that a compensation plan is necessary, care and planning is needed to ensure the laws of unintended consequences doesn’t take over.
A detailed profile helps your salespeople avoid wasting countless hours chasing deals that will never come to be.
Salespeople need to help their buyers buy and not let low price be the deciding factor.
There is a question on the minds of buyers that they want answered before salespeople should answer it. Answer it and you lose. Refuse to answer and you lose. Salespeople need another strategy and one that differentiates them from the pack.
When I bring up the subject of differentiation to executives, they immediately think marketing department, as they are the ones tasked with that strategy. But there is a second party responsible for differentiation, and that’s the sales department.
While buyers want to commoditize you with an RFP, you can still differentiate yourself from the competition.
Size may, or may not, matter to a buyer. It is up to the salesperson to position why size matters.
How you sell can differentiate you from the competition