What kind of person should a business owner hire when it’s time to add a full-time salesperson? Lee Salz’s answer might surprise you.
The issue isn’t giving a salesperson the nod to be the sales manager. It’s that business owners and executives often perceive this move as a “promotion.” The sales manager role isn’t just an elevation in responsibility, it’s a job change.
When a sales candidate accepts a job offer, everyone is all smiles. Those smiles can quickly turn to frowns if you are making any of these sales onboarding mistakes.
Sales onboarding, the development program designed to get your new salespeople up to speed fast, should be high on your executive team’s priority list of corporate initiatives. Here are nine reasons why.